Leading crypto exchange Coinbase says that over 50% of Americans born between 1981 and 2012 will likely back candidates in next year’s US election who support digital assets.

In a new blog post, Coinbase says that recent surveys conducted with research firm Bovitz, Inc. show a large percentage of America’s Millennials and Gen Zers want their elected representatives to support crypto, which they believe brings important societal benefits.

Says Coinbase,

“And they’re taking action on crypto beyond just owning it – studying it in school, seeing it as an important source of jobs, and getting ready to advocate and vote in 2024 for candidates who are building for the future and against those who support a broken status quo.

Together, Millennials and Gen Z adults make up about 40% of the voting-age population today and will be a majority of voting-age Americans by 2028. Half (51%) say they’re likely to throw their weight behind crypto-friendly candidates in 2024. About two in five (39%) say politicians and policymakers should support technologies like cryptocurrency and blockchain to help future generations, versus 28% of older Americans.”

The generational research included a June survey of 1,000 Americans who were of the Gen Z, Millennial, GenX and Boomer generations as well as interviews with 30 American adults aged 18-59, according to the report cited by the blog post.

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